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2025
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What are the new trends in the candy industry "going to sea", and health, low sugar, and customization have become new selling points
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In recent years, the concept of health and low sugar has gradually become the mainstream of the confectionery industry.
In recent years, the concept of health and low sugar has gradually become the mainstream of the confectionery industry. As consumers pay more attention to healthy lifestyles, confectionery companies are also actively responding to this change, and continue to launch confectionery products with low sugar or healthy ingredients. Exhibitor Kwan Weifeng pointed out that their confectionery products not only focus on taste, but also pay more attention to the health of ingredients. This shift is one of the key advantages for companies competing in the global market, while also attracting more and more consumers who are looking for a healthy lifestyle. This new type of confectionery product is redefining consumers' perception of candy and changing the traditional impression of "candy = sugar".
Customized services have also become an important strategy for candy companies to "go overseas". The cultural and taste differences in different markets require companies to target different regions with products that meet the preferences of local consumers. Kwan mentioned that they will provide personalized candy designs according to the needs of different countries, such as heart-shaped chocolates and lip-shaped candies. This flexible business model not only enhances the consumer experience, but also enhances the brand's competitiveness in the international market. Being able to customize product design is undoubtedly a key to opening up overseas markets and providing a larger market space for candy companies.
In the future, the innovation and transformation of the confectionery industry will continue to deepen. Today, when global consumers are more health-conscious, creative and personalized, companies need to continuously diversify their products and optimize their quality. In order to meet this demand, confectionery companies should increase R&D investment, pay attention to consumer feedback, and adjust product strategies in a timely manner. In addition, with the help of modern technologies, such as AI technology and big data analytics, manufacturers can develop new products in a more targeted manner, optimize marketing strategies, and increase the success rate of product launches. Therefore, for enterprises, the key to seizing market opportunities is to grasp market trends in a timely manner and boldly innovate.
At the CAOBISCO annual meeting held in Brussels, confectionery manufacturers such as Mars, Ferrero, Mondelēz and Nestlé, as well as representatives of the European Commission, discussed the role of the confectionery industry in health issues. According to the European Consumer Organisation (BEUC), for confectionery companies, what consumers want is to limit the children's market.
2025-04-15
How to buy candy 5 things to keep in mind when choosing candy
High-quality candy, good moisture-proof wrapping paper, clear trademark pattern, sugar name, factory name, candy packaging is tight, tight, neat, no cracked loose phenomenon, high-grade candy has several layers of packaging, exquisite packaging. The packaging of ordinary candy is general, there is only one layer of packaging, and some of the wrappers do not even have the name of the manufacturer, and the quality is very poor.
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Can candy be stored in the refrigerator How to store candy in summer
To save sweets, the refrigerator is not the place to choose. Many people like to store candy in the refrigerator, although the candy is afraid of high temperatures, but storing it in the refrigerator for a long time will absorb the taste of other ingredients in the refrigerator and make the candy tasteless, which is not a long-term solution. Here are two ways to store candy that you can try.
2025-04-15
Candy is a kind of candy and pastry, which refers to a snack with sugar as the main ingredient. Candied fruit is a food made from peaches, apricots, plums, dates, winter melon, ginger and other fruits and vegetables
2025-04-15
The history of candy can be traced back to 3,000 years ago, and the word "starch" appeared in ancient Chinese books in the Han Dynasty, and starch candy may have been an early hard candy.
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In recent years, the concept of health and low sugar has gradually become the mainstream of the confectionery industry.
2025-04-15
Storage requirements for different candies
conditions (humidity: 60-65%, temperature: 18-23 ° C), limits: humidity not exceeding 60%, temperature not exceeding 60 ° C. Do not allow direct sunlight.
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The right way for your baby to eat sugar
In order to let their children eat more, some parents especially like to add sugar to milk and porridge, so that children can easily develop the habit of preferring sweets. Usually control the intake of baby's snacks, sugary snacks, chocolate, jelly as little as possible, so that the baby's diet structure remains low glycation.
2025-04-15
The role of AI tools in the confectionery industry
Artificial intelligence (AI) is an important driving force leading a new round of technological revolution and industrial transformation. The 2023 Central Economic Work Conference proposed to vigorously promote new industrialization, develop the digital economy, and accelerate the development of artificial intelligence.
2025-04-15
With the upgrading of consumption, traditional foods are becoming more and more healthy, and candy has begun to upgrade in the direction of health. At present, the entire confectionery industry is trying to find new breakthroughs in ideas, such as function, vegetarian nutrition, and sugar reduction, which has also become a key part of the innovation trend of the confectionery industry.
2025-04-15
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