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2025
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04
What are the new trends in the candy industry "going to sea", and health, low sugar, and customization have become new selling points
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In recent years, the concept of health and low sugar has gradually become the mainstream of the confectionery industry.
In recent years, the concept of health and low sugar has gradually become the mainstream of the confectionery industry. As consumers pay more attention to healthy lifestyles, confectionery companies are also actively responding to this change, and continue to launch confectionery products with low sugar or healthy ingredients. Exhibitor Kwan Weifeng pointed out that their confectionery products not only focus on taste, but also pay more attention to the health of ingredients. This shift is one of the key advantages for companies competing in the global market, while also attracting more and more consumers who are looking for a healthy lifestyle. This new type of confectionery product is redefining consumers' perception of candy and changing the traditional impression of "candy = sugar".
Customized services have also become an important strategy for candy companies to "go overseas". The cultural and taste differences in different markets require companies to target different regions with products that meet the preferences of local consumers. Kwan mentioned that they will provide personalized candy designs according to the needs of different countries, such as heart-shaped chocolates and lip-shaped candies. This flexible business model not only enhances the consumer experience, but also enhances the brand's competitiveness in the international market. Being able to customize product design is undoubtedly a key to opening up overseas markets and providing a larger market space for candy companies.
In the future, the innovation and transformation of the confectionery industry will continue to deepen. Today, when global consumers are more health-conscious, creative and personalized, companies need to continuously diversify their products and optimize their quality. In order to meet this demand, confectionery companies should increase R&D investment, pay attention to consumer feedback, and adjust product strategies in a timely manner. In addition, with the help of modern technologies, such as AI technology and big data analytics, manufacturers can develop new products in a more targeted manner, optimize marketing strategies, and increase the success rate of product launches. Therefore, for enterprises, the key to seizing market opportunities is to grasp market trends in a timely manner and boldly innovate.
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